About

Cervus Equipment is a world-leading equipment dealer, powered by iconic brands and passionate people.

Our customers count on us to keep them moving forward and we meet that challenge with remarkable customer service and industry-leading brands John Deere, Peterbilt, JLG, Clark, Doosan and Sellick.

CERVUS AT A GLANCE

World-leading equipment dealer, powered by iconic brands and unrivaled support.
64
Locations
Company-owned and managed dealerships
6
brands
John Deere. Peterbilt. JLG. Clark. Doosan. Sellick. 
3
Countries
Canada, Australia and New Zealand
$1.2
Billion
2020 Revenue

OUR MISSION

To advance our customers success by providing practical and intelligent equipment solutions and support.

Our Vision

Cervus will be the leading full-service equipment solutions provider.

Our Strategic Goal

Cervus Equipment is a solutions provider - 50/50 Equipment Sales and Product Support.

Our Brands

Powered by industry-leading brands John Deere, Peterbilt, JLG, Clark, Doosan and Sellick. 

Our Values

Our People

Our people are our greatest strength. We succeed together through mutual growth and accomplishment.  

Customer is the Core

The customer is the core of our business. We make decisions that enable their success. We care, and it shows.

Safety

We provide a safe and respectful environment where employees can fulfill their potential and passion.  

Partnership

We believe in strong partnerships with our OEMs, jointly serving the needs of our customers.  

Innovation

We always look for ways to improve our business, our services and our relationships.  

Integrity

We do the right thing regardless of the situation.

Dealership Locations

Explore our agriculture, transportation and industrial dealership locations throughout Canada. 

Find a Dealership 

See our Corporate Head Office.

Our History

The story of Cervus is one of small beginnings, rooted in our founder's homegrown family values. With integrity, hard work and dedication, Peter Lacey grew a single John Deere dealership into the leading global company Cervus is today.
Explore our history

Our Service Commitment

At Cervus Equipment, we're dedicated to providing an exceptional customer service experience every time we work with you to ensure we meet your expectations.

Safety

We lead with safety. No job is ever so important it can't be done safely. 

Community Partners

For Cervus and our employees, thinking and acting locally is about more than helping our customers’ businesses. To us, it means helping entire communities thrive. 

Executive Leadership

Meet Cervus Equipment’s Executive Leadership.

BOARD OF DIRECTORS

View the Board of Directors at Cervus Equipment.