Local First

For Cervus and our employees, thinking and acting locally is about more than helping our customers’ businesses. To us, it means helping entire communities thrive. Our ‘local first’ philosophy empowers individual dealerships to support local initiatives of their choosing – the people, charities and causes close to their homes and their hearts.

Whether its coaching a recreational hockey team, mentoring a local 4-H Club, organizing a food bank drive, or volunteering at a neighborhood school, our stores’ efforts support important causes every year by donating time, resources and expertise. 

It’s how we stay connected to our neighborhoods and to the deeper meaning of the work we do.


We’re a proud partner of The Greatest Outdoor Show on Earth: the Calgary Stampede. Steeped in tradition and committed to growth to enhance the local community, Cervus Equipment and the Calgary Stampede celebrate the people, animals, land, traditions and values that make up the unique spirit of the west.

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    4-H CANADA

    As an advocate for leadership development, Cervus partners with 4-H Canada – one of the nation’s longest-running youth organizations. For over 100 years, 4-H Canada has led the development of strong youth leaders who are committed to positively impacting communities across Canada and around the world.

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      Agricultural Societies

      Cervus Equipment is an advocate of supporting local Ag Societies that have been an active part of our communities for generations. We are proud to support the many activities including educational programs, events and services that bring our communities together.

      Do More Ag

      The mental, emotional and physical strain that Canadian producers and farmers experience is more than that of the general population, yet it is rarely discussed. In partnering with Do More Ag, we're committed to supporting and strengthening Canadian agriculture. 

      Prairie Women

      Cervus Equipment Peterbilt has been a proud supporter of Prairie Women on Snowmobiles for more than 15 years. Prairie Women on Snowmobiles have raised $2.3 million, contributing 100 percent of the funds to breast cancer research throughout Saskatchewan and all of Canada.