Local First

For Cervus and our employees, thinking and acting locally is about more than helping our customers’ businesses. To us, it means helping entire communities thrive. Our ‘local first’ philosophy empowers individual dealerships to support local initiatives of their choosing – the people, charities and causes close to their homes and their hearts.

Whether its coaching a recreational hockey team, mentoring a local 4-H Club, organizing a food bank drive, or volunteering at a neighborhood school, our stores’ efforts support important causes every year by donating time, resources and expertise. 

It’s how we stay connected to our neighborhoods and to the deeper meaning of the work we do.


We’re a proud partner of the greatest outdoor show on earth: the Calgary Stampede. Steeped in tradition and committed to growth to enhance the local community, Cervus Equipment and the Calgary Stampede celebrate the people, animals, land, traditions and values that make up the unique spirit of the west.

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    Since 2013, Cervus has been Trucking for a Cure. Each year, Cervus joins a convoy of passionate drivers, breast cancer survivors and supporters. Our pink spirit and Peterbilts take the highways by storm in the fight against cancer. With the dedication of Cervus employees and families, we have raised $25,000 for the Canadian Breast Cancer Foundation each consecutive year since 2013.

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      4-H CANADA

      As an advocate for leadership development, Cervus partners with 4-H Canada – one of the nation’s longest-running youth organizations. For over 100 years, 4-H Canada has led the development of strong youth leaders who are committed to positively impacting communities across Canada and around the world.

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        Agricultural Societies

        Cervus Equipment is an advocate of supporting local Ag Societies that have been an active part of our communities for generations. We are proud to support the many activities including educational programs, events and services that bring our communities together.

        Drew Gregory

        Drew Gregory is a country musician, farmer and Cervus Equipment partner. He’s an outstanding member of the Cervus Family, bringing joy to members of our communities through his music. At Cervus, we believe in providing music to uplift and inspire our communities and customers.

        Prairie Women

        Cervus Equipment Peterbilt has been a proud supporter of Prairie Women on Snowmobiles for more than 15 years. Prairie Women on Snowmobiles have raised $2.3 million, contributing 100 percent of the funds to breast cancer research throughout Saskatchewan and all of Canada. 

        Do More Ag

        The mental, emotional and physical strain that Canadian producers and farmers experience is more than that of the general population, yet it is rarely discussed. In partnering with Do More Ag, we're committed to supporting and strengthening Canadian agriculture.