The story of Cervus is one of small beginnings, rooted in our founder's homegrown family values

With integrity, hard work and dedication, Peter Lacey grew a single John Deere dealership into the leading global company Cervus is today.

What began in 1982 in Alberta – that steadfast commitment to be the best – has been realized with successful expansion across the globe and with iconic brands beyond John Deere. And while Cervus has entered into new industries with new partners, one thing hasn’t changed. Our reputation for keeping you on the road, in the field and on the job. Because we’re the ones you can count on, no matter what.

1982

Founder Peter Lacey purchases the founding five John Deere dealerships in Alberta. 

2000

The beginning of a new era. Cervus becomes a publicly-traded company, CVL (now CERV) on the TSX.

2010

Cervus continues to venture into new territory, taking on materials handling dealer network A.R. Williams. Expanding beyond Canada, Cervus bounds across the globe, creating a partnership with AgriTurf in New Zealand.

2012

Cervus ventures into Australia, founding a new partnership with Windmill Ag PTY. Another landmark for Cervus as it enters the transportation industry, acquiring Frontier Peterbilt in Saskatchewan.

2014

Cervus continues to reach new heights, taking on Peterbilt Ontario, Evergreen Equipment and Deer Country Equipment.

2018

Cervus Equipment continues to expand by acquiring Deermart Equipment Sales Ltd. in Red Deer, Alberta.

2020

Cervus Equipment adds to their growing network by opening a Parts location in Nipawin, Saskatchewan and acquires JB Scott in Victoria, Australia. 

2021

Cervus grows its product support offerings by acquiring Vapormatics distribution rights for the North Island of New Zealand and announces a new John Deere dealership opening in 2022 near Penhold, Alberta.