Cervus Equipment Pincher Creek Branch to Discontinue as Authorized Polaris Dealer

Calgary, AB (August 15, 2016) – Cervus Equipment ("Cervus") (TSX: CVL) Pincher Creek today announces its discontinuation as an authorized Polaris dealer effective January 1, 2017.

"In an effort to streamline and focus on our agriculture business, Cervus Equipment Pincher Creek will no longer sell Polaris powersports equipment," says Doug Pilsner, General Manager of Agriculture - Southern Alberta & BC, Cervus Equipment. "We're committed to our customer's success and will continue to power the agriculture industry as a full-service John Deere dealer."

Cervus Equipment Pincher Creek will continue as an authorized Polaris dealer, selling and servicing the powersports equipment until January 1, 2017. Cervus is currently working alongside Polaris to transition its powersports business to a new dealer in Southwest Alberta. Polaris is dedicated to its customers and will continue to provide equipment, parts, warranty and repairs to the region.

About Cervus Equipment Corporation

Cervus acquires and operates authorized agricultural, commercial, industrial and transportation equipment dealerships. The Company has interests in 72 dealerships in Canada, New Zealand, and Australia, employing more than 1,700 people. The primary equipment brands represented by Cervus include John Deere agricultural equipment; Bobcat and JCB construction equipment; Clark, Sellick and Doosan material handling equipment; and Peterbilt transportation equipment. The common shares of Cervus are listed on the Toronto Stock Exchange and trade under the symbol "CVL".

For more information, please contact:

Doug Pilsner
General Manager, Agriculture - Southern Alberta & BC, Cervus Equipment
Phone: 587-433-7344
E-Mail: [email protected]