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Cervus Equipment Appoints New General Manager of Peterbilt Ontario

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Calgary, Alberta (October 30, 2018) - Cervus is pleased to announce that Barry Kroeplin has been appointed as the General Manager of the Peterbilt Ontario division.

Barry brings valuable experience in transportation, sales, operations and leasing. He has over 25 years of senior management experience in the transportation industry, including 15 years working with PACCAR in various roles. Most recently, as the General Manager for PACCAR Financial Services, he was overseeing Canada’s operations. 

“I look forward to supporting a collaborative team that provides our customers with world-class transportation support across sales, parts and service,” says Barry.

In this position, Barry is responsible for the operation of the Ontario dealership group and ensuring the highest level of customer satisfaction at 14 Cervus stores. He'll maintain collaborative communication and represent the group in contact with customers, vendors, manufacturers, local business communities and the public. 

His strong customer focus and ability to build cohesive teams, combined with his proven success in increasing market share and profitability in competitive markets, will help drive a world-class Cervus Peterbilt organization in Ontario.

About Cervus Equipment 

Cervus Equipment (TSX: CERV) is a world-leading equipment dealer, powered by iconic equipment brands and unrivaled support. It’s our mission to enable our customer’s success by providing practical and reliable equipment solutions and support. Our customers count on Cervus to keep them moving forward, and we meet that challenge with remarkable customer service and industry-leading brands John Deere, Peterbilt, JLG, Clark, Sellick and Doosan.

For more information please contact:

Barry Kroeplin
General Manager, Cervus Equipment Peterbilt
Phone: 905-268-2000 ext. 8100
E-Mail: [email protected]